Taking an Evolutionary Approach to Website Improvement
by TJ Gunther
Higher ed websites for years have gone through a familiar life cycle:
- Colleges and universities commit large budgets to a new website, involving a new design, content management system, and content.
- A regular, much smaller budget sustains the website for many years with new content, but minimal major changes.
- The digital landscape changes and evolves, and users have new expectations of a website.
- With their website looking older and more dated every day, colleges and universities restart the process to realign with where users are now, taking another two years before they have a new site.
This post was originally published on the Digital Wave blog. Read the full post on digitalwave.com →