DigiTJ Digest

Musings on content strategy, web development, and beyond

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TJ GuntherFeb 25, 20152 min read

Let’s Clarify “Style Guide”

I just want to rant for a minute about the term “style guide.” It gets thrown around to loosely mean a set of standards to establish a consistent look, tone, phrasing, etc. The style guide is the bible of designers, developers and content writers. Or at least, it should be.

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Go to the profile of TJ Gunther
TJ GuntherOct 9, 20154 min read

Navigating the Grocery Store

An introduction to Information Architecture

Imagine this scenario.

You just got home from a trip and need to restock your fridge. While away, a new grocery store opened that’s closer to your house…

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Go to the profile of TJ Gunther
TJ GuntherMay 7, 20153 min read

30 Minutes at the Apple Store

I was having a problem with my iPhone, so I made an appointment and went out to my local Apple Store one afternoon to get it looked at and assess what my options were. Since I spent most of my visit sitting around waiting at the Genius Bar, I took note of the other people and…

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DigiTJ Digest

Musings on content strategy, web development, and beyond

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